Helgoland is Germany’s only island located outside the EU customs and VAT territory, making it a genuine duty-free destination where visitors shop without paying VAT or customs duties. Our store is located on Siemensstrasse, in the heart of Helgoland’s main shopping area. Beyond its retail appeal, the island is a well-established tourist destination known for its red cliffs, seal and seabird colonies, and a concentration of hotels and restaurants that draw both day trippers and repeat visitors throughout the year.
Client Profile & Spending Power
Helgoland welcomes over 500,000 visitors per year. The large majority – around 70% – come from Germany, a further 20% from neighboring European markets including the Netherlands, Denmark, and Switzerland, and the remaining 10% are international visitors, largely cruise passengers. Visitors come to the island for three main reasons: leisure (nature, duty-free shopping, and wellness), business (offshore, marine, and industrial activity supporting the island), and transit (ferry connections and cruise stopovers). The high season runs from March to October, with a quieter period from November to February. Average daily spend per visitor ranges between €50 and €80.
Technical Profile
Specification
Details
Location
Siemensstrasse, Helgoland, Germany
Retail size
95 m2
Daily Spending
€50–80 per PAX
Assortment
Curated duty-free boutique built around two core categories: Perfumes & Cosmetics (P&C) and a selected range of premium spirits brands
Switzerland La Casa del Habano Samnaun opened in December 2023, located at Dorfstrasse 10 in the heart of Samnaun – Switzerland’s only duty-free alpine destination, and recognized as the highest Habanos franchise location in the world at over 1,800m above sea level. The location has established itself as a natural stop for an international, high-spending clientele combining skiing, leisure, and duty-free shopping.
Visitor Profile & Spending
-Power2M+ PAX per year (peak months 280K+)
- 65% international guests, primarily from Germany
- the MiddleEast, China, Russia, and Eastern Europe
- 85% classified as High Net Worth Individuals (HNWI)
- Average stay: 4–7 nights in 4*/5* accommodation
- Reason to visit: skiing – leisure – duty-free shopping
Technical & Commercial Profile
Specification
Details
Location
Samnaun, Switzerland
Retail size
75 m2
Daily spendings
125–275 CHF per PAX
Season
High Season (Nov–Apr) Low Season (May–Oct)
Share of annual visitors
55% (ski season) 45% (hiking/golf)
Average spend per stay
1,200+ CHF 900+ CHF
78% of duty-free shoppers engage in luxury retail categories (watches, jewelry, fragrance)
Located within the bustling Port Zante cruise terminal in Basseterre, St. Kitts, this La Casa del Habano lounge and retail shop has operated since 2015 and serves as a key luxury destination for international visitors arriving by sea. The venue combines an elegant cigar lounge and premium retail boutique offering fine cigars from Cuba, alongside a curated selection of premium spirits and accessories.
Client Profile & Spending Power
The St. Kitts lounge caters primarily to high-spending international visitors, cruise passengers, and resort guests from North America, Europe, and Latin America. Traffic levels are closely linked tothe cruise season, with strong weekday and weekend volumes whenever ships are in port.
Average monthly visitors: Approximately 500-1000 pax
Type of clientele: Affluent leisure travelers, cruise passengers, yacht owners, and resort guests seeking premium leisure experiences
Spend per visitor: Ranges from one hundred to several thousands(including cigars, liquor, and accessories)
Top-selling lines: Cohiba, Montecristo, Partagas
Purchasing patterns: Single-cigar consumption followed by full- box and bottle purchases for take-away or gifting
The clientele’s purchasing behavior reflects a strong preference for authenticity, exclusivity, and presentation, positioning the shop as a natural environment for premium spirit pairings and prestige brand activations.
Technical Profile
Specification
Details
Total Area
Approx. 150 m2 (combined shop + lounge + terrace)
Lounge Area
Approx. 100 m2 indoor + outdoor seating
Humidor Capacity
1500 – 2000 boxes (walk-in humidor with temperature / humidity control)
Bar Display
9 m linear counter and back-bar shelving dedicated to fine whiskies, rums and misc. spirits
Design Concept
Traditional Caribbean aesthetic with polished wood cabinetry, soft lighting, and accents
Special Features
Walk-in humidor, VIP tasting area, open-air terrace, custom shelving for premium spirits, and dedicated events space
Extra Tekst Antigua & Barbuda?
La Casa del Habano Antigua, officially inaugurated in November 2024, stands in the heart of Heritage Quay, St. John’s – Antigua’s main luxury retail and cruise terminal district. The opening was attended by senior government ministers, local dignitaries, and members of the island’s affluent community, marking the arrival of an exclusive venue dedicated to the culture of fine cigars and premium spirits.
Client Profile & Spending Power
La Casa del Habano Antigua attracts a diverse, high-spending clientele composed of international tourists, cruise passengers, and long-stay resort guests. Antigua welcomes one of the highest numbers of cruise calls in the Eastern Caribbean, providing astrong daily flow of affluent visitors. Additionally, direct flightsfrom London bring a consistent stream of British and European guests, many of whom stay in world-renowned luxury resorts such as Jumby Bay, Curtain Bluff, and Hermitage Bay.
Customer spend per visit typically ranges between a few hundred to several thousand dollars, slightly higher than comparable Caribbean locations. The customer base also includes local elites and expatriates who attend exclusive events, such as private tastings, Freemason gatherings, and cigar appreciation evenings. The combination of transient high-income tourists and loyal localpatrons provides a unique blend of volume and value.
Technical Profile
Specification
Details
Total Area
Approx. 150 m2 (shop 40 m2 + humidor 35 m2 + lounge 70 m2 + terrace)
Lounge Area
Approx. 90 m2 including indoor and terrace seating
Humidor Capacity
Approx. 3,000–4,000
Bar / Spirits Display
Approx. 5 m back-bar with focus on whiskies and rums plus 20 m2 spirits shelving.
Design Concept
Modern Caribbean aesthetic with refined wood accents and ambient ligh- ting within the casino complex
Special Features
Upper-level exclusivity, open-air terrace, cigar-rolling demonstrations, and high cruise-port visibility
The Antigua location combines aesthetic sophistication with operational functionality, ensuring the brand experience matches La Casa del Habano’s global standard while embracing the island’s relaxed yet luxurious ambiance.
Premier Cigars is a boutique cigar lounge and retail concept located in Tsim Sha Tsui (TST), Hong Kong’s premier luxury shopping and business district. Overlooking Victoria Harbour, the venue is surrounded by world-renowned fashion houses such as Louis Vuitton, Hermès, and Cartier, making it a fitting addition tothe city’s elite retail landscape.
Positioned in a prominent building with panoramic views of the Hong Kong skyline, Premier Cigars offers an intimate retreat for affluent visitors, business travelers, and collectors. The soft opening in 2024 marked the arrival of a discreet yet refined space designed for those who value privacy, exclusivity, and exceptional cigars.
Client Profile & Spending Power
The clientele reflects Hong Kong’s status as an internationalhub for commerce and luxury. Guests include high-net-worthindividuals, executives, and global travelers from Mainland China,Europe, and the Middle East. Many visit for a refined, quiet experience, a place to unwind, enjoy a fine cigar, and appreciatethe city’s skyline.
Spending varies widely, depending on client preference and exclusivity of product, ranging from single-cigar purchases tosignificant acquisitions of rare and limited-edition boxes. PremierCigars is known for sourcing high-value cigars for collectors who prize rarity and authenticity.
Technical Profile
Specification
Details
Total Area
Approx. 55 m2 (40 m2 lounge + 15 m2 humidor)
Seating Capacity
10–12 premium lounge chairs
Humidor Capacity
Approx. 1,000 boxes, featuring rare and limited-edition cigars
Bar / Spirits Display
Discrete counter service offering premium whiskies and cognacs
Design Concept
Modern boutique with harbour views; understated luxury and privacy
Special Features
Panoramic skyline view, personalized sourcing of rare cigars, private environment
Tekst Antigua & Barbuda
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